A very interesting analysis, thank you for drawing attention to two topics: the under-perceived aspect of domestic robots which are increasingly spreading with little general awareness among consumers, and above all that of internationalization and the choice of name for certain products , which in my opinion is underrated. The name is the first element of recall of a brand or a product. Not only is it important for recognizability, but also for the attributions we make. I don't know if, for example, it is widespread that Montblanc, a famous accessory brand, is actually German, not French. But our perception is that, and we attribute characteristics of French brands to it (this is also scientifically called the 'Country of Origin Effect'). Although sometimes challenging, the choice of name is important and its equal internationalization must be done with care.
Thanks for shining a light on the 'country of origin effect'!
Something I've observed is the number of times that an early stage company might have to make changes in the company or product name because it was named initially only for the benefits/purposes of the founders or founding team, then as the startup moves closer to the market problems with the original names become more obvious.
A very interesting analysis, thank you for drawing attention to two topics: the under-perceived aspect of domestic robots which are increasingly spreading with little general awareness among consumers, and above all that of internationalization and the choice of name for certain products , which in my opinion is underrated. The name is the first element of recall of a brand or a product. Not only is it important for recognizability, but also for the attributions we make. I don't know if, for example, it is widespread that Montblanc, a famous accessory brand, is actually German, not French. But our perception is that, and we attribute characteristics of French brands to it (this is also scientifically called the 'Country of Origin Effect'). Although sometimes challenging, the choice of name is important and its equal internationalization must be done with care.
Thanks for shining a light on the 'country of origin effect'!
Something I've observed is the number of times that an early stage company might have to make changes in the company or product name because it was named initially only for the benefits/purposes of the founders or founding team, then as the startup moves closer to the market problems with the original names become more obvious.
SEGA in Macedonian means "now!"